Andy Torres Wins First Stage of the Contest Mango
Mango’s initiative to find your next it girl and in campaigning to replace some like Olivia Palermo and Scarlett Johansson is already underway. This time there is no celebrity but wanted to innovate Mango choosing your girl international campaign among the most famous bloggers.
Mango loves the fashion bloggers began on March 22, bringing the American Nathalie Suarez, Chiara Ferragni Italian, Mexican, Andy Torres, the Spanish Silvia Garcia, Poppy Dinsey English, Swedish and French Lina Söderström Denni Elias in Barcelona for establishment of two looks with the clothes of the season.
Then in the microsite www.mango.com/fashionbloggers opened the vote to elect one of them, which would be the winner of the first stage. The winner has finally been Andy Torres, with 5031 votes, followed by Italy’s Chiara Ferragni with 4671 votes. The Mexican has received € 5,000 which was donated to the Japanese Red Cross.
The next phase will be a night hosted by MANGO shopping in their respective countries, where bloggers can interact with clients and give them styling tips. All that record video, which then serve to be able to vote again the favorite to be the final winner and will be unveiled on May 3.